funeral.link Privacy Policy

This Privacy Policy applies to information we collect through:

• Our website at funeral.link and related subdomains
• Our lead automation platform and application
• Email, text, and other electronic communications
• Interactions with our customer support team

This policy does not apply to information collected by third parties, including through any application or content that may link to or be accessible from the Service.

Information You Provide:

• Account Information: When you register for the Service, we collect your name, email address, company name, phone number (optional), and password.
• Billing Information: When you subscribe to a paid plan, we collect payment information such as credit card details. This information is processed securely by our third-party payment processor (Stripe) and is not stored on our servers.
• Profile Information: Information you add to your profile, such as funeral home name, location, and business details.
• Communications: When you contact us for support or inquiries, we collect the content of your messages and any information you choose to provide.

Information We Process on Your Behalf:

As a data processor, we handle information that you upload or sync through the Service on behalf of your funeral home. This "Customer Content" may include contact information from case management systems (e.g., Passare), guestbook entries from memorial services, lead information from website forms and direct mail campaigns, and CRM data that you choose to sync.

You are the data controller for this Customer Content, and you are responsible for ensuring you have appropriate rights and consents to process this data. We process it only according to your instructions to provide the Service.

Information Collected Automatically:

• Device Information: Device type, operating system, browser type and version, unique device identifiers.
• Log Data: IP address, access times, pages viewed, referring URL, and actions taken within the Service.
• Usage Information: Features used, integrations connected, frequency of use, and performance data.
• Location Information: Approximate location inferred from your IP address.

We use cookies, web beacons, and similar technologies to collect information and improve the Service:

• Essential Cookies: Required for the Service to function, such as authentication and security cookies.
• Analytics Cookies: Help us understand how users interact with the Service so we can improve it.
• Preference Cookies: Remember your settings and preferences.

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Service.

Providing and Improving the Service:

• To create and manage your account
• To process your transactions and billing
• To provide customer support and respond to inquiries
• To operate, maintain, and improve the Service
• To develop new features and functionality

Communications:

• To send transactional emails (account confirmations, password resets, billing receipts)
• To send service-related announcements and updates
• To send marketing communications (with your consent)
• To respond to your comments, questions, and requests

Security and Compliance:

• To detect, prevent, and address fraud and security issues
• To enforce our Terms of Service and other policies
• To comply with legal obligations

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers: We share information with third-party service providers who perform services on our behalf, including cloud hosting providers, payment processors (Stripe), email service providers, and analytics providers. These providers are contractually obligated to use your information only as necessary to provide their services to us.

Integration Partners: When you connect third-party services (Passare, CRMs, etc.), we share the data necessary to enable the integration at your direction and subject to the third party's privacy policy.

Business Transfers: If we are involved in a merger, acquisition, financing, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change.

Legal Requirements: We may disclose your information if required by law or if we believe in good faith that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing, or protect the personal safety of users or the public.

We implement reasonable physical, technical, and administrative security measures designed to protect your information from unauthorized access, alteration, disclosure, or destruction:

• Encryption in Transit: All data transmitted between your browser and our servers is encrypted using TLS/SSL.
• Encryption at Rest: Sensitive data is encrypted using AES-256 encryption.
• Access Controls: Access to personal information is restricted to authorized personnel on a need-to-know basis.
• Regular Audits: We conduct regular security assessments and vulnerability testing.
• Secure Infrastructure: Our Service is hosted on secure cloud infrastructure in the United States.

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

We retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy:

• Account Data: Retained while your account is active and for a reasonable period afterward for legal and business purposes.
• Customer Content: Retained according to your settings and our data retention policies. You may request deletion at any time.
• Billing Records: Retained for up to 7 years to comply with tax and accounting requirements.
• Log Data: Typically retained for 90 days for security and troubleshooting purposes.

After account termination, we will delete or anonymize your personal information within 30 days, except where retention is required by law.

Depending on your location, you may have certain rights regarding your personal information:

• Access and Portability: You can access your personal information through your account dashboard. You may also request a copy of your data in a portable format.
• Correction: You can update your account information at any time through the Service.
• Deletion: You may request deletion of your personal information by contacting us at privacy@funeral.link.
• Marketing Opt-Out: You can unsubscribe from marketing emails by clicking the "unsubscribe" link in any marketing email.
• Cookie Preferences: You can manage cookie preferences through your browser settings.

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to Know: You can request information about the categories and specific pieces of personal information we have collected, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You can request that we delete your personal information, subject to certain exceptions.
• Right to Opt-Out: We do not sell personal information. If this changes, we will provide an opt-out mechanism.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us at privacy@funeral.link. We may need to verify your identity before processing your request.

funeral.link is based in the United States, and your information is processed and stored in the United States. If you access the Service from outside the United States, your information will be transferred to the United States.

For users in the European Economic Area (EEA), United Kingdom, or Switzerland, we rely on appropriate safeguards for international data transfers, including Standard Contractual Clauses approved by the European Commission.

The Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@funeral.link and we will delete such information.

The Service may contain links to third-party websites and services such as Passare, Pipedrive, GoHighLevel, HubSpot, Salesforce, and other CRM and case management systems. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you access.

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by:

• Posting the updated policy on our website with a new effective date
• Sending an email to the address associated with your account
• Displaying a notice within the Service

Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: