Platform / Analytics

See where every lead comes from

Track which sources drive the most leads, monitor sync activity in real-time, and prove ROI on your marketing spend.

From guessing to knowing

Without analytics

  • No idea which marketing campaigns actually work
  • Can't tell if leads are reaching your CRM
  • Impossible to prove ROI to stakeholders

With analytics

  • See exactly which sources drive the most contacts
  • Real-time visibility into every sync
  • Clear reports showing pipeline value and ROI

Your lead command center

One dashboard shows everything: where leads are coming from, where they're going, and how your campaigns are performing.

funeral.link Dashboard

Leads This Month

1,247

+12% from last month

Active Sources

8

All syncing

Sync Success Rate

99.8%

Last 30 days

Pipeline Value

$487K

Potential preneed

Leads by Source

Passare
542
Direct Mail
387
Service Visitors
198
Online Forms
120

Recent Activity

Lead synced to GHL - Smith Memorial2m ago
Passare webhook received5m ago
Lead synced to Pipedrive8m ago
Direct mail response captured12m ago

Insights that matter

Source Attribution

Know exactly which sources drive leads. Compare Passare vs direct mail vs events.

Sync Monitoring

Real-time sync status. See which leads flowed to which CRM and when.

Pipeline Value

Track potential preneed value. See the dollar impact of your lead flow.

Location Breakdown

For agencies: see lead volume by funeral home. Know which locations need attention.

Trend Analysis

Week-over-week comparisons. See if lead volume is growing or declining.

Integration Health

Monitor each integration. Know immediately if something stops syncing.

For Agencies

Report to clients with confidence

Show funeral homes exactly how many leads they're receiving, where they're coming from, and how campaigns are performing. Build trust with transparency.

Per-location lead counts and trends
Campaign performance by funeral home
Source attribution for ROI tracking
Exportable reports for client meetings

Agency View: Leads by Funeral Home

Smith Memorial Chapel247 leads
Johnson Funeral Home189 leads
Heritage Chapel156 leads

Start tracking your leads

See where your leads are coming from and where they're going.