Turn every case into
preneed leads
Automatically capture acquaintances from Passare - the next-of-kin and family members who sat with you during arrangements. These warm leads are your best source for preneed growth.
How it works
$5M+
Lead value recovered
Discovered from analyzing unsynced acquaintances in our first funeral home customers
40%
Leads typically lost
Average funeral home loses 40% of potential preneed leads from acquaintances
5 min
Setup time
Connect Passare and start capturing leads in under 5 minutes
Why acquaintances are your best leads
The families who sat with you in an arrangement conference aren't just names in Passare - they're pre-qualified preneed prospects.
They witnessed the value firsthand
Next-of-kin who sat with a family during an arrangement conference saw exactly what preplanning provides - peace of mind and reduced burden for loved ones.
They already trust your funeral home
These families chose your funeral home during their most difficult moment. That trust transfers naturally to preplanning conversations.
The timing is right
After experiencing a funeral, families often think about their own arrangements. Reaching out within 6-12 months converts at significantly higher rates.
Warm leads, not cold calls
These aren't strangers from a purchased list. They're families you've served - or family members of families you've served. That's a warm introduction.
The problem: acquaintances stay in Passare
Every case you handle in Passare contains 5-10+ acquaintances - next-of-kin, family members, friends who attended the service. These are people who just experienced the value of funeral planning firsthand.
But for most funeral homes, these contacts never leave Passare. They sit in case files, forgotten. Nobody adds them to the preneed CRM. Nobody follows up 6 months later when the timing is right.
$5 million+
That's how much in unsynced lead opportunities we found when we analyzed data from our first funeral home customers. Real money left in Passare.
What funeral.link automates
Set up once. Every case after that is handled automatically.
When a case is created, funeral.link automatically pulls the next-of-kin, family contacts, and acquaintances - the people most likely to consider preplanning.
Contact information flows directly to FuneralDecisions, Pipedrive, or your CRM of choice - ready for your preneed counselor to follow up.
If you operate multiple funeral homes, leads are automatically routed to the location that served the family.
What data gets captured
Every acquaintance in Passare becomes a complete lead record in your CRM
Sample lead from Margaret Wilson case
Name
James Wilson
Relationship
Son
james.wilson@email.com
Phone
(555) 123-4567
Address
123 Main St, Hometown, TX 75001
Role
Next-of-Kin
All data syncs automatically to your CRM - no manual data entry required
Why funeral homes love this integration
Every case becomes a lead source
Stop thinking of at-need services as the end. Every case you handle introduces you to 5-10+ family members who could become preneed clients.
No manual data entry
Stop copying contact info from Passare to spreadsheets to your CRM. funeral.link does it automatically, every time.
Never forget to follow up
Leads flow to your CRM immediately. Your preneed counselors see them in their pipeline, ready for nurture sequences.
Track preneed ROI from at-need
For the first time, see exactly how many preneed leads (and eventual sales) came from families you served at-need.
Get started in 5 minutes
Create a funeral.link account
Sign up for free. No credit card required.
Connect your Passare account
Enter your Passare API credentials. Don't have them? Contact Passare support - they'll provide them quickly.
Connect your CRM
Link FuneralDecisions, Pipedrive, or your CRM so leads flow automatically.
Start capturing leads
Every new case in Passare automatically syncs acquaintances to your CRM as preneed leads. No more manual work.
Route leads to your CRM
Passare acquaintances appear directly in your preneed pipeline
About Passare
Passare is the leading cloud-based case management platform for funeral homes, trusted by over 3,000 funeral homes nationwide. It streamlines everything from case intake to document management to family communication. The “acquaintances” feature in Passare stores contact info for every person connected to a case - and that's exactly where funeral.link finds your best preneed leads.
Visit passare.com →Stop leaving leads in Passare
Every case you handle is a source of preneed leads. Start capturing them automatically with the funeral.link Passare integration.