Website visitors become preneed leads
Capture every website inquiry, portal submission, and abandoned form. Stop losing prospects who express interest but don't complete.
Online form lead value
Most website leads never reach your CRM
Website visitors are actively looking for preneed information. But most never become leads.
Abandoned forms
Most visitors who start preplanning forms never finish. Their information disappears when they close the tab.
Email black hole
Form submissions go to an email inbox where they wait for someone to manually add them to the CRM. Many never get entered.
Slow follow-up
By the time someone gets around to entering the lead, days have passed. The prospect has gone cold or called a competitor.
Forms and portals we capture
funeral.link integrates with all major website and preplanning platforms
NGL Preplanning Portal
Live IntegrationCapture leads who start but don't complete the NGL online preplanning portal. Full field mapping for preneed-specific data.
Website Contact Forms
Live IntegrationAny website form - contact forms, information requests, callback requests. Works with any website platform.
FrontRunner Sites
Coming SoonNative integration with FrontRunner Professional websites coming soon. Contact us for early access.
Your Website
Custom IntegrationUsing a different platform? We can integrate with any website that has forms. Simple tracking code or webhook setup.
How it works
Capture leads automatically, even partial submissions
Visitor starts filling out form
As soon as someone enters information into your website form, funeral.link begins capturing their data progressively.
Data captured as they type
Name, email, phone - each field is captured incrementally. Even if they leave, you have their info.
Completed or abandoned - you get the lead
Full submissions create complete leads. Abandoned forms create partial leads marked for follow-up.
Lead appears in your CRM
Within seconds, the lead is in your preneed CRM. Your counselor can follow up immediately.
Abandoned form recovery in action
Even incomplete submissions become actionable leads
Completed Submission
Name
Patricia Anderson
patricia.a@email.com
Phone
(555) 789-0123
Interest
Preplanning Info
Abandoned Form
Name
Michael T.
mike.t@gmail.com
Phone
Not provided
Status
Follow up needed
Both leads sync automatically to your CRM - complete or partial
Why this matters
Recover lost leads
70% of form starters abandon. Now you can follow up with them.
Instant CRM sync
No more manual entry from email. Leads appear in seconds.
Full attribution
Know exactly which form or page generated each lead.
Works with any site
Simple script or webhook. No website redesign needed.
Route leads to your CRM
Website leads appear directly in your preneed pipeline
Stop losing website leads
Every form visitor is a potential preneed client. Capture them all.