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Live Integration

Marketing automation for preneed

HubSpot's marketing automation makes it perfect for nurturing preneed leads. funeral.link fills your contact database and triggers workflows automatically.

Why funeral homes choose HubSpot

Powerful marketing automation to nurture preneed leads over time

Marketing workflows

Automatically enroll new contacts in email sequences. Nurture leads over weeks or months until they're ready to talk.

Email marketing

Beautiful email templates, A/B testing, and detailed analytics. See exactly which emails drive engagement.

Smart lists

Segment contacts by source, engagement, or any property. Target the right message to the right audience.

What funeral.link creates in HubSpot

Contacts with full property mapping, ready for automation

Contact Created

PT

Patricia Thompson

patricia.t@email.com

Phone

(555) 234-5678

Lead Source

Direct Mail

Campaign

Fall 2024 Mailer

Lifecycle Stage

Lead

Enrolled In

New Lead SequencePreneed Nurture List

Trigger HubSpot workflows automatically

Every lead kicks off your nurture sequences

Workflow enrollment

New contacts automatically enroll in HubSpot workflows based on source, properties, or any criteria you define.

Example: Passare acquaintances → "At-Need Follow-up" sequence

List membership

Add contacts to static or smart lists for segmented marketing campaigns and targeted outreach.

Example: Event attendees → "Seminar Leads 2024" list

Deal creation

Optionally create deals in your HubSpot pipeline with proper stage and value assignment.

Example: Website form → Create deal in "Preneed Pipeline"

Property mapping

Full control over how lead data maps to HubSpot contact properties, including custom properties.

Example: Map "relationship" to custom "Family Connection" property

Capture leads from all your sources

funeral.link connects every lead source to your HubSpot

Automate your preneed marketing

Connect funeral.link to HubSpot and let marketing automation do the nurturing.