Turn every case into
preneed leads
Capture contacts from Gather's family app, obituary collaboration, and Remember pages. Every family member you engage becomes a warm preneed lead.
How it works
75%+
Mobile logins
Funeral directors access Gather from their phones
5-10
Family contacts
Captured per case through family app invitations
100%
Support included
Unlimited training and support at no extra cost
Why Gather contacts matter
Gather's family-first approach captures rich contact data through engagement - data that's perfect for preneed follow-up.
Family app captures clean data
Families enter their own contact information through Gather's branded app. Clean, accurate data straight from the source.
Obituary collaboration connects families
Interactive obituary writing brings multiple family members together - each collaborator becomes a potential preneed lead.
Photo contributors are engaged
Family members sharing memories and photos are emotionally connected to your funeral home - warm leads for future planning.
They've experienced your modern approach
Families impressed by your technology-forward service trust you for their own planning needs.
The problem: Gather data stays siloed
Gather excels at family experience - the branded app, collaborative obituary writing, photo sharing, and Remember pages create deep engagement. But many funeral homes use specialized preneed CRMs.
That means valuable contact data - every family member you invited to the app, every obituary collaborator, every person who shared photos - stays trapped in Gather. Your preneed team never sees these warm leads.
Your Gather data is a goldmine
But only if it reaches your preneed team. funeral.link bridges the gap between your family engagement platform and your sales CRM.
What funeral.link will automate
Set up once. Every case after that is handled automatically.
When you invite a family member to the Gather app, funeral.link captures their contact info for future follow-up.
Every family member who helps write the obituary becomes a contact in your preneed CRM.
If you operate multiple funeral homes, leads are automatically routed to the location that served the family.
What data gets captured
Every family app user becomes a complete lead record in your CRM
Sample lead from Martinez family case
Name
Maria Martinez
Relationship
Daughter
maria.martinez@email.com
Phone
(555) 234-5678
Data Source
Family App Invitation
Engagement
Obituary Contributor
All data syncs automatically to your CRM - no manual data entry required
Gather features that generate leads
Every family touchpoint in Gather is an opportunity to capture a warm preneed lead
Family App
Every invited family member becomes a contact
Interactive Obituary
Collaborators and contributors captured
Photo Collection
Family members sharing memories
Service Coordination
Casket bearers, readers, and participants
Remember Pages
Ongoing engagement after the service
Digital Documents
eSignature contacts and form submitters
Why you'll love this integration
Every family app user becomes a lead source
Stop thinking of app invitations as just coordination. Every family member you add is a potential preneed client.
No manual data entry
Stop copying contact info from Gather to spreadsheets to your CRM. funeral.link does it automatically, every time.
Multi-location routing built-in
Leads flow to the right location's pipeline automatically. No manual sorting required.
Track preneed ROI from at-need
For the first time, see exactly how many preneed leads (and eventual sales) came from families you served at-need.
How to get started
Join the waitlist
Be the first to know when the Gather integration launches.
We'll notify you when it's ready
You'll get an email as soon as the integration is available.
Connect Gather in minutes
Simple setup with your Gather account credentials.
Start capturing leads automatically
Every family app user, obituary collaborator, and engaged family member syncs to your CRM as a preneed lead. No more manual work.
Route leads to your CRM
Gather contacts appear directly in your preneed pipeline
About Gather
Gather is an innovative technology platform built specifically for funeral homes. Their slogan “We Love Funeral Directors” reflects their mission to provide world-class, easy-to-use software that helps both funeral homes and families.
With a mobile-first approach (75%+ of logins are from phones), Gather offers Case Management, KeepTrack body tracking, Live Streaming, Websites, and an AI Obituary Builder. Their family app creates deep engagement that funeral.link can capture as preneed leads.
Visit gather.app →Get notified when this integration launches
Be among the first to connect Gather to your preneed CRM. Join the waitlist and we'll let you know when it's ready.