Fill your FuneralDecisions
pipeline automatically
FuneralDecisions is built for preneed sales. funeral.link ensures every lead from every source actually makes it into your pipeline - no manual entry, no delays, no lost opportunities.
All your leads → FuneralDecisions
15-35%
Sales increase
Counselors report after moving from paper tracking to CRM
90 sec
Letter generation
FuneralDecisions generates preneed letters and envelopes
0
Manual entry
Leads flow automatically from all sources to your pipeline
The best CRM is useless if leads don't get into it
FuneralDecisions is built for preneed sales. It has the workflows, the letter library, the pipeline views your counselors need. But it only works if leads actually make it into the system.
Without funeral.link
- Passare acquaintances never get entered
- Direct mail responses sit in spreadsheets
- Seminar attendees are manually typed in (if at all)
- Online leads go to email inboxes and get lost
With funeral.link
- Every Passare acquaintance synced automatically
- Mailer responses flow to FuneralDecisions instantly
- Event attendees become prospects immediately
- Online leads go straight to your pipeline
Why FuneralDecisions + funeral.link
FuneralDecisions handles what happens after the lead arrives. funeral.link makes sure every lead actually gets there.
Built for preneed, not adapted
Unlike generic CRMs, FuneralDecisions was designed from day one for funeral home and cemetery preneed sales workflows.
Marketing paths built in
Library of time-tested preneed letters and marketing sequences - including the complete MarketService2000 collection.
Counselor-friendly tracking
Pipeline views, follow-up reminders, and activity tracking designed for how preneed counselors actually work.
funeral.link makes it complete
FuneralDecisions handles what happens after the lead arrives. funeral.link ensures every lead actually gets there.
Capture leads from everywhere
funeral.link connects all your lead sources to FuneralDecisions
What funeral.link automates
Set up once. Every lead after that flows automatically.
Whether it's a Passare acquaintance, direct mail response, or seminar attendee, they become a FuneralDecisions prospect automatically.
Every lead is tagged with where they came from - essential for tracking which marketing efforts drive the most sales.
Multi-location? Leads get assigned to the correct counselor based on geography, source, or your custom rules.
Why preneed teams love this integration
Every lead in one place
Stop checking multiple systems. Passare leads, mailer responses, event attendees - all flow into FuneralDecisions automatically.
True source attribution
Know exactly which lead sources drive sales. Calculate ROI on direct mail, track seminar effectiveness, measure Passare conversion.
Faster follow-up
Leads appear in your pipeline immediately - not days later when someone gets around to data entry. Strike while the iron is hot.
No lost leads
No more leads sitting in spreadsheets, email inboxes, or Passare case files. Every lead gets into your CRM, every time.
Get started in minutes
Create a funeral.link account
Sign up for free. No credit card required.
Connect FuneralDecisions
Link your FuneralDecisions account. We'll configure the field mapping together.
Connect your lead sources
Link Passare, direct mail partners, event check-ins, or any other lead sources you use.
Watch your pipeline fill
Leads from all sources flow into FuneralDecisions automatically. Your counselors just need to follow up.
About FuneralDecisions
FuneralDecisions was started in 2008 by Michael Regina, a 3rd generation cemeterian, and Matthew Uffalussy specifically to help cemeteries and funeral homes with preneed sales and marketing. In 2023, they acquired MarketService2000 - the original funeral/cemetery CRM - adding its complete library of time-tested letters and marketing paths. Today, FuneralDecisions is one of the most complete preneed CRM systems available.
Visit funeraldecisions.com →Fill your FuneralDecisions pipeline automatically
Stop losing leads to manual processes. Connect funeral.link and watch every lead from every source flow into FuneralDecisions automatically.