Mailer responses flow straight to your CRM
Stop waiting for spreadsheets. When families respond to your direct mail campaigns, their information appears in your CRM instantly.
Direct mail by the numbers
Direct mail works - when you follow up fast
A postcard can live on a refrigerator for weeks. But response window closes fast.
Highest open rates
Direct mail open rates reach up to 90% - far higher than email. Your message actually gets seen.
Targeted demographics
Preneed mailers reach the right age groups and geographic areas. You're reaching prospects who are thinking about planning.
Speed matters
The difference between a response on Tuesday and a follow-up call on Friday is the difference between a lead and a lost opportunity.
The spreadsheet problem
With funeral.link
How it works
Real-time lead flow from mailer to CRM
Prospect responds to mailer
Whether by phone, online portal, or mail-back card - the response is captured by your mailer provider.
funeral.link receives the lead
Lead data flows from your mailer provider to funeral.link with full campaign attribution.
Lead appears in your CRM
Contact created in your CRM with campaign info, response date, and all captured details.
Direct mail providers we integrate with
funeral.link connects with leading preneed mailer companies
Lead Concepts
Direct mail respondents flow straight to your CRM - no spreadsheets, no delays.
View integration →Live
Leading Response
Real-time lead ingestion from Leading Response mailer campaigns.
View integration →Your Provider
Using a different mailer? We can build custom integrations.
Contact us →Know exactly which campaigns work
Every lead is tagged with the campaign that generated it. Finally, you can calculate true ROI for your direct mail investment.
- ✓Campaign name and date on every lead
- ✓Response channel tracked (phone, online, mail-back)
- ✓Compare performance across mailer types
- ✓Track leads through to closed sales
Sample lead data
Route leads to your CRM
Mailer responses appear directly in your preneed pipeline
Stop losing mailer leads to spreadsheets
Get direct mail responses into your CRM automatically. Set up in minutes.