Data Source

Every case becomes a source of contacts

Your case management system contains valuable contacts - next-of-kin, family members, acquaintances. funeral.link captures them automatically and syncs to your CRM.

Why case management contacts matter

Every case you handle connects you with families who already trust your funeral home.

They witnessed your service

Family members and acquaintances who attended services saw the value your funeral home provides firsthand.

Trust is established

These aren't cold contacts from a purchased list. They're connected to families you've already served - that's a warm introduction.

Timing matters

After experiencing a funeral, families often think about their own arrangements. Following up at the right time converts at higher rates.

The problem: contacts stay trapped

!Case contacts live in your case management system
!Nobody manually copies them to your CRM
!They never enter your preneed or aftercare pipeline
!Valuable relationships go unfollowed

With funeral.link

Contacts flow automatically to your CRM
No manual data entry required
Multi-location routing by funeral home
Full case context preserved

Case management systems we integrate with

funeral.link connects with leading funeral home case management platforms

Using a different case management system? Contact us to discuss a custom integration.

What data gets captured

funeral.link extracts rich contact data from your cases, including relationship context that helps your team follow up appropriately.

  • Contact name, phone, email, and address
  • Relationship to deceased (spouse, child, sibling, etc.)
  • Role in the arrangement (next-of-kin, informant, etc.)
  • Case reference and funeral home location
  • Service date and deceased information

Sample contact data

NameJames Wilson
Phone(555) 123-4567
Emailjames.wilson@email.com
RelationshipSon
RoleNext-of-Kin
CaseWilson, Margaret
LocationMain Chapel

Route contacts to your CRM

Case contacts flow directly to your preneed or aftercare pipeline

How funeral homes use this

Preneed outreach

Family members who attended a service are excellent preneed prospects. They've seen the value of planning firsthand. funeral.link routes them to your preneed pipeline for follow-up 6-12 months after the service.

Aftercare programs

Send condolence messages, anniversary cards, or grief support resources to family members. Case contacts flow directly into your aftercare sequences with full relationship context.

Multi-location routing

If you operate multiple funeral homes, contacts are automatically routed to the location that served the family. Each location gets their own contacts in their own CRM pipeline.

Memorial product follow-up

Family members may want memorial products - urns, keepsakes, or memorial jewelry - after the service. Case contacts enable targeted follow-up for these offerings.

Stop leaving contacts in your case files

Every case you handle is a source of valuable contacts. Start capturing them automatically.